

BEST INTEGRATED SPORTS MARKETING CAMPAIGN OF THE YEAR
Mubadala World Tennis Championships SPIA Awards 2019
Every year, Flash Entertainment brings together the world’s top tennis superstars for the jewel in the crown of Abu Dhabi’s sporting events.
Launched in 2009 with over 11 editions to date, more than 14,000 fans have experienced 3 action-packed days of world-class tennis. With tickets selling fast, tennis lovers from around the world are entertained by thrilling clashes between the world’s champions like Serena Williams and Novak Djokovic.
So much goes on behind the scenes to make this award-winning event special for the fans: from operations to marketing, from VIP experiences to our extensive community outreach programme through The Mubadala Community Cup.
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international tennis superstars
households reached with TV coverage
gross advertising value
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