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We love, live and breathe entertainment. A key partner in the development of Abu Dhabi’s entertainment scene and encouraging tourism to the region, we are leading the rapidly changing landscape of entertainment across United Arab Emirates and wider region. Producing and managing both our own and partners’ events, we work with government and private companies to create unmissable events that engage and inspire fans from around the world. Using cutting-edge technology, our team of passionate industry experts offer creative 360° event solutions. We cover everything from event ideation, event management, marketing and communications, ticketing and sales, talent procurement and full operational and production delivery.

  • TALENT
    PROCUREMENT
  • MARKETING &
    COMMUNICATION
  • TICKETING & SALES
  • HOSPITALITY
  • CORPORATE
    SERVICES
  • STRATEGIC
    PLANNING
  • PROJECT
    MANAGEMENT
  • LOGISTICS &
    OPERATIONS
  • CONTENT
    CREATION
  • TV BROADCAST
    & DISTRIBUTION
  • VENUE
    MANAGEMENT

TALENT PROCUREMENT

The biggest global and local stars trust us to provide a platform for their performances.
We have a proven track record in procuring and managing talent for events of all types and sizes.

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MARKETING & COMMUNICATION

We put our fans at the centre of everything we do. Our marketing and communications experts take this into account, delivering stellar campaigns surrounding each event.

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TICKETING & SALES

A seamless user experience guarantees loyalty to a brand. We provide a robust, cutting-edge ticketing system through our joint venture with Ticketmaster ME, and focus on continuous platform innovation.

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HOSPITALITY

Our secret to enhancing the event experience is taking care of all the little things.From tickets and flights to hotels and transport, we provide exceptional options for each of our guests.

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CORPORATE SERVICES

The backbone of a strong delivery is a sound corporate backing. Our Corporate, Finance, Administration, Human Resources and award-winning Legal Services are the invisible pillar of our success.

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STRATEGIC PLANNING

A close-knit team with extensive experience, we devise strategies adapted with the long-term
Abu Dhabi Plan. Our thorough knowledge and deep industry connections serve to our clients’ benefit.

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PROJECT MANAGEMENT

Time and money are the two key constraints in the events business. We are efficient project managers, delivering successful events within deadline and budget, making the seemingly impossible possible.

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LOGISTICS & OPERATIONS

No logistical challenge is too big, if you know how. From start to finish, we pay attention to the smallest technical details to ensure our events run smoothly.

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CONTENT CREATION

Audiences connect with stories. We create content that engages them, captures their imagination and builds interest in our events.

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TV BROADCAST & DISTRIBUTION

Each event is an opportunity to reach the widest possible audience. We carefully design media TV distribution plans and media rights packages to generate effective and targeted reach.

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VENUE MANAGEMENT

We manage a dynamic portfolio of assets, including the prestigious du Arena and Forum, and the award-winning Yas Bay Arena on Yas Island.

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OUR PARTNERS

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